The Sky’s the Limit…

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Every client has a story to tell, a goal to reach. We believe every public relations story and marketing goal should be approached with a “sky’s the limit” style.

That positive inspiration carries over to the Hendricks Communications’ blog, below. Offering inspiring tips, news and reflections on writing, marketing, social media and much more, join us in the conversations below!

Footnotes from the Appalachian Trail

View from Pole Steeple

View from Pole Steeple

By Karen Hendricks – I’ve been fascinated by the Appalachian Trail since my elementary school days, when I created my first ever science/research fair project on the A.T. So when I recently had the chance to write a magazine article on “the most popular hiking trail in America,” I jumped at the chance and was fascinated all over again, some 35 years later. Continue reading

Communications: Inspired by the WY Sky

Mt Washburn04

By Karen Hendricks

Logo design is a process aimed at capturing the essence of a business through words and art, thoughtfully blended together to clearly convey the name and purpose of the business. Many logos go a step further and somehow capture and convey an intangible quality or emotional response to that business, perfectly reflecting the business’ “personality.” This identity or logo of a business plays a central role in all marketing and branding efforts. Continue reading

Trail Blazing

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

By Karen Hendricks

The rails-to-trails movement–converting unused railroad lines into recreational trails–is “on track” with today’s environmentally-friendly, recycling movement. There are numerous rail trails located in central Pennsylvania, such as York County’s Heritage Rail Trail and Cumberland County’s Cumberland Valley Rail Trail.

In fact, Pennsylvania is one of the top states for trail mileage (1,763 miles) and number of trails (173), according to the Rails-to-Trails Conservancy, a Washington, D.C.-based nonprofit dedicated to “transforming unused rail corridors into vibrant public places.”

While I was researching rail trails, bike paths, and bicycle-friendly communities, I met some of the kindest, most genuine people who truly care about communities and ensuring that outdoor recreation is part of their community’s mix: Continue reading

5 Ways NYC Inspires Writers, Marketers, PR Pros

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Rose sculpture and city reflection, MoMA

By Karen Hendricks

What does the phrase “recharging my batteries” mean to you? I’d describe it as:

  • Needing a boost of energy; a fresh perspective
  • Seeking a change of scenery; a change of pace
  • Feeling the need to “get out of a rut”
  • Breaking free of schedules, calendars, or commitments
  • De-stressing

Visiting New York City always always recharges my batteries and leaves me energized, ready to tackle projects anew. During a recent visit to the Big Apple, I noted the top 5 ways that I believe NYC inspires those of us in the creative fields of writing, marketing or public relations: Continue reading

Formula for Success? Treating People Like Family

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

By Karen Hendricks

Vision, talent, creativity, perseverance, and passion are five traits I believe every business owner possesses. But there’s one more common thread woven into every business’ story of success–the belief that people should be treated like family. Whether those people are employees, colleagues, clients, or customers, time and time again, I heard this message from business leaders across Central PA. I believe it’s the most important factor contributing to their success.

I recently had the great pleasure of interviewing 21 business leaders throughout the region for Susquehanna Style magazine’s “Faces of the Susquehanna Valley,” appearing in the current May 2016 issue. Their inspirational stories fill 25 pages of the magazine, and it was my joy to attempt to capture each business’ unique spirit, ingenuity, love of people, and story of success: Continue reading

Do Small Things with Great Love

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Credit: JenHatmaker.com

By Karen Hendricks

Happy Mother’s Day to all women who combine motherhood with careers, leadership, and mission. What do I mean by mission? Finding your calling, your talents, your gifts–and using them to the best of your ability to make a difference in the lives of those around you, in your family, in your community, in your career.

About a week ago, I experienced an incredible, inspiring evening with author Jen Hatmaker. If you don’t know who she is, let me introduce you! I am still thinking about and savoring the words and stories she shared to about a thousand women at West Shore Evangelical Free Church, Mechanicsburg PA.

I tend to blend church, career, mission, and calling into one central guiding principle: LIFE

And so does Jen Hatmaker. Continue reading

Women Run the World?

By Karen HendricksNYC Women's Half Marathon 1

It was one of the most inspirational events I’ve ever experienced—the More/Shape Women’s Half-Marathon through New York City’s Central Park on April 17, 2016.

The sheer size of the event was overwhelming—nearly 10,000 women circling Central Park twice to equal 13.1 miles. I started the race in the middle of the pack, and it took me nearly 10 minutes, walking shoulder-to-shoulder with other women, just to reach the starting line. It’s billed as one of the largest all-female half-marathons in the country.

NYC Women's Half Marathon 7

Photo Credit: The More/Shape Women’s Half-Marathon

But the most significant takeaway: the camaraderie, the empowerment, the overwhelming vibe of “girl power.” Continue reading