The Sky’s the Limit…


Every client has a story to tell, a goal to reach. We believe every public relations story and marketing goal should be approached with a “sky’s the limit” style.

That positive inspiration carries over to the Hendricks Communications’ blog, below. Offering inspiring tips, news and reflections on writing, marketing, social media and much more, join us in the conversations below!

A Slice of Americana

The perfect summer dinner alfresco

The perfect summer dinner alfresco

By Karen Hendricks

Favorite recipes are crafted with the perfect blend of ingredients, often including a special or secret ingredient. Likewise, favorite dining experiences rely on the perfect mix of location, ambiance, and culinary flavors.

Beech Springs Farm’s Farm-to-Table Dinner Series have struck gold with a winning formula that combines a beautiful Adams County, Pennsylvania location, an enjoyable ambiance set by local musicians and warm hosts, and farm fresh dishes prepared by talented local and regional chefs. Continue reading

Embracing “Nerd” Status


By Karen Hendricks

The term “nerd” is thought to have evolved from the 1950  Dr. Seuss book, “If I Ran the Zoo.” Today, “Merriam-Webster” defines “nerd” as “an unstylish, socially inept person; one who is slavishly devoted to intellectual or academic pursuits.”

However, a group of eight Gettysburg teenagers are not only embracing their nerd status, but also promoting it via a successful downtown shop, Nerd Herd Gifts & Games.

Click here for my latest freelance writing piece, “The Nerd Herd: Downtown Gettysburg Shop Takes Fun & Games to a New Level,” published in the Sept/Oct issue of Celebrate Gettysburg magazine. And go behind-the-scenes with photos I snapped during the writing of the story, below. What a great group of kids–check out their unique shop the next time you’re in downtown Gettysburg, PA! Continue reading

Instagram for Artists

Social media is intertwined with our daily lives, personally and professionally. For freelancers or those of us who are self-employed, social media is a fantastic way to share the stories behind our work, to network with others, and promote our work to a wider audience.

The rise of Instagram and its beautiful, visual platform, presents the perfect opportunity for artists of all types to promote their works. It’s visual storytelling at its best. That’s why I’ve created a two-part class “Instagram for Artists” offered through the Adams County Arts Council, Gettysburg, PA.


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Authentic Flavors, Family, and Achieving the American Dream

By Karen Hendricks – Did you know that Mexican restaurants are the third most popular type of restaurant in the U.S.? According to figures from 2014, there are 54,000 Mexican restaurants across the country. Interestingly, a huge market share–74 percent–are independently-owned.*

One fine example can be found in Gettysburg, PA: At Tania’s Mexican Restaurant, it’s all about authentic flavors, family, and achieving the American dream.

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Footnotes from the Appalachian Trail

View from Pole Steeple

View from Pole Steeple

By Karen Hendricks – I’ve been fascinated by the Appalachian Trail since my elementary school days, when I created my first ever science/research fair project on the A.T. So when I recently had the chance to write a magazine article on “the most popular hiking trail in America,” I jumped at the chance and was fascinated all over again, some 35 years later. Continue reading

Communications: Inspired by the WY Sky

Mt Washburn04

By Karen Hendricks

Logo design is a process aimed at capturing the essence of a business through words and art, thoughtfully blended together to clearly convey the name and purpose of the business. Many logos go a step further and somehow capture and convey an intangible quality or emotional response to that business, perfectly reflecting the business’ “personality.” This identity or logo of a business plays a central role in all marketing and branding efforts. Continue reading

Trail Blazing

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

By Karen Hendricks

The rails-to-trails movement–converting unused railroad lines into recreational trails–is “on track” with today’s environmentally-friendly, recycling movement. There are numerous rail trails located in central Pennsylvania, such as York County’s Heritage Rail Trail and Cumberland County’s Cumberland Valley Rail Trail.

In fact, Pennsylvania is one of the top states for trail mileage (1,763 miles) and number of trails (173), according to the Rails-to-Trails Conservancy, a Washington, D.C.-based nonprofit dedicated to “transforming unused rail corridors into vibrant public places.”

While I was researching rail trails, bike paths, and bicycle-friendly communities, I met some of the kindest, most genuine people who truly care about communities and ensuring that outdoor recreation is part of their community’s mix: Continue reading