The Sky’s the Limit…

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Every client has a story to tell, a goal to reach. We believe every public relations story and marketing goal should be approached with a “sky’s the limit” style.

That positive inspiration carries over to the Hendricks Communications’ blog, below. Offering inspiring tips, news and reflections on writing, marketing, social media and much more, join us in the conversations below!

Instagram for Artists

Social media is intertwined with our daily lives, personally and professionally. For freelancers or those of us who are self-employed, social media is a fantastic way to share the stories behind our work, to network with others, and promote our work to a wider audience.

The rise of Instagram and its beautiful, visual platform, presents the perfect opportunity for artists of all types to promote their works. It’s visual storytelling at its best. That’s why I’ve created a two-part class “Instagram for Artists” offered through the Adams County Arts Council, Gettysburg, PA.

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Authentic Flavors, Family, and Achieving the American Dream

By Karen Hendricks – Did you know that Mexican restaurants are the third most popular type of restaurant in the U.S.? According to figures from 2014, there are 54,000 Mexican restaurants across the country. Interestingly, a huge market share–74 percent–are independently-owned.*

One fine example can be found in Gettysburg, PA: At Tania’s Mexican Restaurant, it’s all about authentic flavors, family, and achieving the American dream.

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Footnotes from the Appalachian Trail

View from Pole Steeple

View from Pole Steeple

By Karen Hendricks – I’ve been fascinated by the Appalachian Trail since my elementary school days, when I created my first ever science/research fair project on the A.T. So when I recently had the chance to write a magazine article on “the most popular hiking trail in America,” I jumped at the chance and was fascinated all over again, some 35 years later. Continue reading

Communications: Inspired by the WY Sky

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By Karen Hendricks

Logo design is a process aimed at capturing the essence of a business through words and art, thoughtfully blended together to clearly convey the name and purpose of the business. Many logos go a step further and somehow capture and convey an intangible quality or emotional response to that business, perfectly reflecting the business’ “personality.” This identity or logo of a business plays a central role in all marketing and branding efforts. Continue reading

Trail Blazing

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

Cumberland Valley Rail Trail / Credit: Cumberland County Visitors Bureau

By Karen Hendricks

The rails-to-trails movement–converting unused railroad lines into recreational trails–is “on track” with today’s environmentally-friendly, recycling movement. There are numerous rail trails located in central Pennsylvania, such as York County’s Heritage Rail Trail and Cumberland County’s Cumberland Valley Rail Trail.

In fact, Pennsylvania is one of the top states for trail mileage (1,763 miles) and number of trails (173), according to the Rails-to-Trails Conservancy, a Washington, D.C.-based nonprofit dedicated to “transforming unused rail corridors into vibrant public places.”

While I was researching rail trails, bike paths, and bicycle-friendly communities, I met some of the kindest, most genuine people who truly care about communities and ensuring that outdoor recreation is part of their community’s mix: Continue reading

5 Ways NYC Inspires Writers, Marketers, PR Pros

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Rose sculpture and city reflection, MoMA

By Karen Hendricks

What does the phrase “recharging my batteries” mean to you? I’d describe it as:

  • Needing a boost of energy; a fresh perspective
  • Seeking a change of scenery; a change of pace
  • Feeling the need to “get out of a rut”
  • Breaking free of schedules, calendars, or commitments
  • De-stressing

Visiting New York City always always recharges my batteries and leaves me energized, ready to tackle projects anew. During a recent visit to the Big Apple, I noted the top 5 ways that I believe NYC inspires those of us in the creative fields of writing, marketing or public relations: Continue reading

Formula for Success? Treating People Like Family

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

By Karen Hendricks

Vision, talent, creativity, perseverance, and passion are five traits I believe every business owner possesses. But there’s one more common thread woven into every business’ story of success–the belief that people should be treated like family. Whether those people are employees, colleagues, clients, or customers, time and time again, I heard this message from business leaders across Central PA. I believe it’s the most important factor contributing to their success.

I recently had the great pleasure of interviewing 21 business leaders throughout the region for Susquehanna Style magazine’s “Faces of the Susquehanna Valley,” appearing in the current May 2016 issue. Their inspirational stories fill 25 pages of the magazine, and it was my joy to attempt to capture each business’ unique spirit, ingenuity, love of people, and story of success: Continue reading