Social Media Trends By Karen Hendricks
Summer and photography go hand-in-hand, right? And the relatively new smartphone photography app Instagram is riding a wave, right into the summer season, with 60 new photos added every second. That’s 5 million photos every day. And at 40 million users, Instagram is on track to reach the milestone of 100 million users faster than any other form of social media. (Source: Mashable)
Whether you join Instagram for purely for fun, sharing photos with family/friends, or approach it from a business perspective, you’re getting in on the ground level of the next big trend in social media, but with a nostalgic twist.
The app lets you select from a variety of filters (18, currently), many of which give your photos a retro feel. For example, there’s the “1977” filter with a Polaroid-esque appearance.
Basically, your “feed” consists of photos from people that you follow, similar to other social media streams. The big difference is that Instagram is 100% eye candy–simply photographs with very little text (just short captions which are optional).
Personally, I’ve enjoyed experimenting with photos from one of my favorite hobbies–gardening. Here’s a sampling of some of my pics with “flower power.”
New businesses, non-profits, celebrities and sports teams are hopping on the Instagram train every day and adding it into the marketing mix. What a beautiful way to showcase a brand, whether behind-the-scenes or highlighting products, events or features via photography. Some of the big, established brands so far are NBC News, USA Today, National Geographic and Starbucks (of course). I recently discovered the Philadelphia Zoo–beautiful animal pics!
Want to learn more? Check out the Instagram Blog to take a peek at what’s being posted. Relying on the strength of iphone, ipad and Android users, the app is free (check out http://instagr.am/). Like Twitter, hashtags are essential to finding photos within a theme.
Do you have Instagram insights? Share your tips or favorites to follow, below. And feel free to follow me @karenhendricks9. I look forward to seeing your pics!