Taking the Pulse of Social Media

By Karen Hendricks

Just as the recent election seems to have left the nation fractured, there also seems to be a great divide separating us over the issue of social media use.  I see most people–and businesses–fitting into one of these categories:

  • I know I should embrace social media but I just don’t feel that I have the time.  I have a Facebook account that I use occasionally, but I don’t use any other forms of social media.  I keep hearing about Pinterest and Instagram but I don’t have time to learn new things.  I don’t yet own a smart phone.
  • I enjoy learning about social media and recognize its significance within today’s marketing campaigns.  I have a Facebook account and several other social media accounts but I still don’t feel totally comfortable using them.
  • I LOVE social media!  I am tweeting all day long. I have accounts on nearly all social media platforms.  I am probably in my 20s, but there are a few of us sprinkled through each generation.

Social media doesn’t need to leave us feeling fractured or frustrated.  In fact, the “social” aspect speaks to the sharing of ideas, communicating in news ways and bringing us together.  With that in mind…

I’m very excited to be working on a 4-class series, “The Art of Social Media” with the Adams County Arts Council, located in Gettysburg, PA.  The holidays are upon us and while the New Year seems far away, it’s less than 50 days until 2013!  Why not make it your New Year’s resolution to be more comfortable and well-versed in social media? Whether you apply social media to business or pleasure, there are many benefits.

Here’s a preview of some of the introductory facts for the first session, especially highlighting the benefits of using social media for business:

  • —Internet users spend an average of 4 hours per day on the web (2012) compared to 46 minutes (2002).  If potential customers are already on the web, shouldn’t your business be there as well?
  • —Facebook tops Google for weekly traffic in the U.S.  It’s a great case for creating a Facebook business page.
  • —There are 950 million Facebook users (Aug, 2012).
  • —There are 2.7 billion likes and comments made on Facebook every day.
  • —Instagram is at 40 million users and on track to reach 100 million users faster than any previous social media.  More and more businesses are creating accounts and showcasing themselves via photos.
  • —Pinterest is the third most popular social networking site behind Facebook and Twitter with 10 million unique users monthly.  And it’s very brand-loyal:  More consumers follow brands on Pinterest than they do on Facebook or Twitter.

Social Media Humor, Credit: Randy Glasbergen, Glasbergen.com

Communication today has become extremely multi-faceted!  Whether for business or pleasure, learn how to navigate social media channels, select the “best fits” for you, and enjoy connecting with friends, colleagues and/or customers.  The series covers:  how to set up a website or blog (WordPress), Facebook, Twitter, LinkedIn, Pinterest, Instagram, Flickr and Snapfish.

Class dates are:  Wednesday evenings, January 9-30, 7-9 pm.

Update, December 13:  Registration is now open and available online via this link to the Adams County Arts Council.  Scroll down to the end of the list (they saved the best for last!) for The Art of Social Media.

I look forward to helping you discover all the ways that social media can enhance your life, both personally and professionally!

Sources:  Mashable, SocialNomics, Pinterest, Facebook

Credit: Randy Glasbergen, Glasbergen.com

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