By Karen Hendricks
Welcome to “Gettysburg Social.” This is the first column in a regular series examining the latest social media trends and highlighting Gettysburg and Adams County businesses. First published in Celebrate Gettysburg magazine, Jan/Feb 2013.
Until recently, a “pin” was probably something you associated with sewing or wrestling. But today, the word “pin” more often refers to the popular social media site Pinterest. Pins are images saved to virtual bulletin boards. By clicking on pins, you travel back to the original websites housing those images, recipes, craft projects, decorating ideas and more. According to Pinterest’s guidelines, all images must be clean–no profanity or violence. Stunning images are what drive the site, and your boards are like categories where you organize those images (pins).
The popularity of Pinterest is astounding: It became the fastest-growing standalone site to reach 10 million users in early 2012. By July 2012, more than 20 million “pinners” were using the site. Today, Pinterest is the third most popular social networking site behind Facebook and Twitter. The implications for businesses are amazing: Pinterest users follow more brands than Facebook or Twitter users.
A few Adams County businesses are leaders in the Pinterest craze:
- Ghosts of Gettysburg: The “Haunted House” board features 99 pins highlighting notorious haunted houses across the globe; “Civil War” features photos and stories from author Mark Nesbitt’s books.
- Miss Mustard Seed: Marian Parsons, aka Miss Mustard Seed, shares her flare for decorating and home interiors via 30 boards including “DIY Thrift Store Finds.”
- Adams County: This pinner is actually the Adams County Library System and one of their boards features “Hot New Titles.”
- Survivors, Inc: Inspiring, uplifting quotes as well as health-oriented information can be accessed via the pins on this non-profit organization’s boards.
- Want to create your own Pinterest account? Go to Pinterest.com and click on the red “Join Pinterest” button. Happing Pinning!
Do you know of other businesses doing a great job on Pinterest? Whether they are locally, nationally or internationally-based, feel free to share your “picks” by commenting below!
Is your business taking full advantage of social media as part of your overall marketing plan? Call me for a free consultation today: 717-253-3553
Join me, starting tomorrow evening from 7-9 pm (Wednesday, January 9), for “The Art of Social Media.” This 4-course series, held in partnership with the Adams County Arts Council, kicks off tomorrow with an overview of the social media revolution and we’ll explore Pinterest as our first social media “stop.”