By Karen Hendricks
Spring cleaning isn’t limited to dust bunnies under the bed. Did you know… you may have virtual dust bunnies lurking in your social media and marketing accounts? This is the perfect time of year to freshen up your marketing strategy, evaluate and consider adding a few new marketing tools—all with a budget-friendly approach. Here are five ways to put a little springtime sparkle into your marketing mix:
1. Facebook Facelift: Give your business or organization a fresh look on Facebook by uploading a new top image. This is a great rule of thumb to follow at least once per quarter or season. This instantly sets the tone on your account as a current, relevant source of information. According to a study by Vocus, Facebook fans are a brand’s most valuable customers, with 79% of your fans more likely to purchase your products/services as compared to non-Facebook fans… so give them a fresh “face” atop your latest content. Remember the dimensions for Facebook’s cover image are 851×315 pixels.
2. Blogging Bling: When is the last time you updated your company’s or organization’s blog? According to Blogging.org, 60% of all businesses have a blog, but a whopping 65% haven’t updated it within the past year. A blog is the perfect example of content marketing at its best—especially if you take advantage of a free, easy-as-pie WordPress account. The only investment is your time spent writing and adding effective images—a key component to higher engagement rates.
3. LinkedIn Luster: It’s been about a year and a half since the professional networking site LinkedIn unveiled its Company Pages feature. Since then, 2.6 million companies have developed company pages, including all Fortune 500 companies. Many small businesses and non-profits have yet to take advantage of this free marketing tool, with valuable access to the 200 million professionals currently on LinkedIn. When you create a Company Page, invite your customers to provide endorsements, share your business news, and begin creating a buzz on a professional level. You can even advertise jobs or scout for potential new hires. For inspiration, check this post on the LinkedIn blog, with tips from the top 10 best company pages of 2012.
4. Add Polish with Pinterest: Last summer, Mashable reported that Pinterest users were following more brands than Facebook or Twitter users. I think the main reason why, boils down to Pinterest’s focus on images. It’s easier to “see” what you like rather than “read” about your favorite brands, causes or businesses. If you haven’t yet created a Pinterest account for your business or organization—or if you haven’t added new content recently—polish your image with a free Pinterest account. Make sure plenty of your pins link back to your core marketing presence, your website, to ultimately drive traffic to your doorstep.
5. Add email marketing muscle: Don’t discount good old fashioned email marketing! It’s still a wonderfully viable way to engage with and grow your core customer base. See the Inbound Marketing blog for their recent “23 Tweetable Stats on Email Marketing Trends” and it’s bound to put some spring into your marketing step.
If you aren’t currently using an email marketing service, consider the following: One of the gold standards in the industry, Constant Contact offers a free 60-day trial period that’s especially helpful for small businesses since the initial free contact list is limited to 100 or fewer contacts. Otherwise, paid accounts on Constant Contact will not break your bottom line, and non-profits receive a 15% discount. Additional budget-friendly options include Vertical Response, which has a free option for all 501 (c)(3) organizations, and Mad Mimi which offers a free base email program for up to 2,500 contacts and up to 12,500 emails per month. Make sure to dust off your writing skills as well—64% of email recipients say they open an email because of the subject line.
This post was originally written for and published by our friends at Fletcher Prince, a top-ranked DC area boutique public relations firm. Many thanks to Mary Fletcher Jones!