Small Businesses Struggle with Technology

ID-100127146Even with the marketing muscle of social media campaigns such as “Buy Local” and “Small Business Saturday,” a recent survey found that America’s small businesses are severely struggling to keep up with technology trends. The Score Association, a nonprofit organization based in Herndon, VA that partners with the U.S. Small Business Administration, released a number of eye-opening statistics in early January:

  • Only 51% of small businesses have websites, despite the fact that 97% of consumers regularly search for products and services online

Analyzing the 51% of small business who currently have websites:

  • 82% are not utilizing social media
  • 93% of the websites are not compatible with mobile devices
  • 27% did not include a phone number on their website
  • 68% did not include an email address within their contact information

Researchers at Score found that many small business owners are dismissing their web and social media presence because they feel as though they don’t have time to develop these resources, according to an article in the Pittsburgh Post-Gazette. However, the same study finds compelling reasons for small businesses to devote the time and energy into improving their virtual presence:

  • 91% of consumers have visited a store based upon a positive online experience
  • 96% of consumers surveyed research products or services on their mobile device
  • 73% of mobile searches trigger calls, store visits and sales

Small business owners always account for at least half of the attendance at my social media workshops. It is so rewarding to provide them with the tools they need to succeed on-line! I’m excited to announce several upcoming classes at Gettysburg’s Adams County Arts Council, along with a new location—the PA Guild of Craftsmen, Center for American Craft, Lancaster. Here are the class descriptions, locations, dates and links for more information… hope to see you there! The Art of Social Media

  • Wednesdays, January 21 – February 11, 6:30-8:30pm (a 4-class series)
  • Adams County Arts Council, Gettysburg PA
  • Communication today is multi-faceted. Whether you’re communicating for business or pleasure, in this class you’ll learn to navigate social media channels, select the “best fits” for you, and enjoy connecting with friends, colleagues, and/or customers. Includes how to set up a website or blog with WordPress, plus Facebook, Twitter, LinkedIn, Pinterest, Instagram, Flickr, and Snapfish for photo storage.

The Art of Social Media will also be offered as a weekend workshop:

And for those of you who like to plan ahead… Facebook 101 (10am-12pm) & Twitter 101 (1-3pm):

  • Saturday, August 22
  • Center for American Craft, Lancaster PA
  • Brush up on your skills by taking one class or both!
  • Small businesses account for one of the fastest-growing segments of social media due to its free availability and effectiveness.
  • Facebook 101 is a 2-hour workshop. Learn how to best utilize a media staple—Facebook—to showcase your arts/crafts or small business. The session will provide practical tips and helpful how-to’s, geared towards developing and maintaining a Facebook business page—often thought of as a mini-website. Time for personal Q&As is included during the class.
  • Twitter 101 is the focus of the afternoon session, designed to help you develop a comfort level and strategies for tweeting like a pro! This session allows time for your personal Q&As.
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