By Karen Hendricks
Logo design is a process aimed at capturing the essence of a business through words and art, thoughtfully blended together to clearly convey the name and purpose of the business. Many logos go a step further and somehow capture and convey an intangible quality or emotional response to that business, perfectly reflecting the business’ “personality.” This identity or logo of a business plays a central role in all marketing and branding efforts.
Nearly 10 years ago, when my business was founded, I knew an image of the sky had to be incorporated into my logo and branding. As a communicator and owner of a communications firm, I wanted to convey the idea of open, clear communications, and a “sky’s the limit” approach that I take when working on behalf of my valued clients. (Kudos to talented graphic designer Gina Dwyer of Idea Box Creative who designed my logo–and countless logos for my clients over the years.)
The sky is infinitely fascinating, as it changes minute by minute, day by day, month to month, season to season. The swirl of clouds, the saturation of sunshine, the many shades of blue that serve as a backdrop to our cities and countryside–it’s all incredible to me.
During the past several weeks, I came to see and appreciate the sky in a whole new light. I had the pleasure of traveling throughout Montana and Wyoming on vacation with my family. I understand the phrase “big sky country” now! Somehow the sky seems larger-than-life out west, when compared to the picturesque Pennsylvania scenes to which I’m accustomed.
The wild, pure, and natural beauty of three national parks–and the skies above them–left me in awe. During this centennial year of the National Park Service (turning 100 on August 25, 2016), my family was thrilled to visit Glacier National Park (Montana), Yellowstone National Park (Montana, Wyoming and Idaho), and Grand Tetons National Park (Wyoming). How appropriate that our visit to Yellowstone, the world’s first national park, fell during this banner year of celebration.
To share this experience, I have pulled together a collection of photos and quotes in celebration of the sky. I hope they inspire you! (Note: All of the photos are from Mount Washburn, one of the highest peaks in Yellowstone National Park.)
My soul is in the sky. –William Shakespeare
The sky is the daily bread of the eyes. -Ralph Waldo Emerson
You must not blame me if I do talk to the clouds. -Henry David Thoreau
The air up there in the clouds is very pure and fine, bracing and delicious. And why shouldn’t it be? — it is the same the angels breathe. -Mark Twain
I never get tired of the blue sky. -Vincent Van Gogh
I thank you God for this most amazing day, for the leaping greenly spirits of trees, and for the blue dream of sky and for everything which is natural, which is infinite, which is yes. –e.e. cummings
God writes the Gospel not in the Bible alone, but also on trees, and in the flowers and clouds and stars. -Author unknown, commonly attributed to Martin Luther
There is one spectacle grander than the sea, that is the sky; there is one spectacle grander than the sky, that is the interior of the soul. -Victor Hugo
Another glorious day, the air as delicious to the lungs as nectar to the tongue. -John Muir