Savor Gettysburg Food Tours: As Authentic as it Gets

Straight from the vine…

One of the biggest buzz words right now is “authentic.”

According to Merriam-Webster, “authentic” is defined as “real or genuine; not copied or false; true and accurate.”

Chances are, whatever your field of work, the concept of authenticity has touched or reshaped your work because it’s being driven by consumer demand. (To delve deeper, check out communications agency Cohn & Wolfe’s recent study examining the relationships between consumers and authentic brands.)

I think one of the most significant markets where authenticity counts is the food industry. Studies show that more consumers care about where and how their foods are grown and made, whether they are organic, pasture-raised, cage-free, and local. (Click here for a recent Forbes’ article detailing 2017 food trends, with “Sustainability” as #5.)

So, being a foodie myself, and spending a good deal of time writing about food, I want to shine a spotlight on a friend who is doing an amazing job creating fun, authentic food tours and experiences. Continue reading

Advertisements

Show Your LinkedIn Photo a Little Love

zllhx5yg0mc-william-stitt

By Karen Hendricks

Branding has become personal. According to a recent article in Forbes, “The term branding has long been relegated to companies, but today almost every individual has a personal brand… a digital footprint in the sands of time and space, crowd sourced by friends, colleagues, and bosses.”

Perhaps the most important personal branding takes place on LinkedIn, social media for professionals, with our profile pictures playing a starring role.

linkedin_logo_initialsLet’s face the facts, pun intended, and review 10 simple guidelines to be sure your LinkedIn image is picture-perfect: Continue reading

Instagram for Artists

Social media is intertwined with our daily lives, personally and professionally. For freelancers or those of us who are self-employed, social media is a fantastic way to share the stories behind our work, to network with others, and promote our work to a wider audience.

The rise of Instagram and its beautiful, visual platform, presents the perfect opportunity for artists of all types to promote their works. It’s visual storytelling at its best. That’s why I’ve created a two-part class “Instagram for Artists” offered through the Adams County Arts Council, Gettysburg, PA.

instagram-for-artists-promo-pic

Continue reading

Communications: Inspired by the WY Sky

Mt Washburn04

By Karen Hendricks

Logo design is a process aimed at capturing the essence of a business through words and art, thoughtfully blended together to clearly convey the name and purpose of the business. Many logos go a step further and somehow capture and convey an intangible quality or emotional response to that business, perfectly reflecting the business’ “personality.” This identity or logo of a business plays a central role in all marketing and branding efforts. Continue reading

5 Ways NYC Inspires Writers, Marketers, PR Pros

NYC 1

Rose sculpture and city reflection, MoMA

By Karen Hendricks

What does the phrase “recharging my batteries” mean to you? I’d describe it as:

  • Needing a boost of energy; a fresh perspective
  • Seeking a change of scenery; a change of pace
  • Feeling the need to “get out of a rut”
  • Breaking free of schedules, calendars, or commitments
  • De-stressing

Visiting New York City always always recharges my batteries and leaves me energized, ready to tackle projects anew. During a recent visit to the Big Apple, I noted the top 5 ways that I believe NYC inspires those of us in the creative fields of writing, marketing or public relations: Continue reading

Footnotes from Fidler & Co

fidler-030d39ba

Photography by Donovan Roberts Witmer

Go behind-the-scenes with me, to one of Central PA’s most talked-about restaurants, Fidler & Co. Craft Kitchen. Located off the beaten path in Biglerville, Adams County, it’s the perfect destination for a day trip combined with a visit to nearby apple orchards, farm markets, or the Gettysburg Battlefield. Continue reading

Instagram Images: Social Media Eye Candy

The Philadelphia Zoo is wild about Instagram!

The Philadelphia Zoo is wild about Instagram!

By Karen Hendricks

This column examines the latest social media trends, while highlighting Gettysburg and Adams County businesses.This article was first published in Celebrate Gettysburg magazine, May/June 2014.

One of the fastest-growing forms of social media, Instagram features smartphone-based photography combined with a variety of fun apps that add vintage appeal. About 5 million mobile photographers are signing up weekly, and Instagrammers recently surpassed the 50 million mark. It’s a remarkable success story, as Instagram went from a zero-revenue startup to a $1 billion company that Facebook purchased in April 2012.

Instagram’s visual appeal ties in perfectly with one of the biggest topics in social media circles: the growing prevalence of images and the decreasing amount of text, on both the Internet and social media channels.

Whether you join Instagram purely for fun—sharing photos with family/friends—or whether you approach it from a business perspective, Instagram offers a unique blend of smartphone technology combined with a nostalgic twist. The app lets you select from a variety of 20 filters, many of which give your photos a retro feel. For example, there’s the “1977” filter with a Polaroid-type appearance.

Basically, your “feed” consists of photos from people you follow, similar to other social media streams. The big difference is that Instagram is 100 percent eye candy—photographs with very little text except for short captions, which are optional. Like Twitter, hashtags help identify photos within a theme.

Small businesses, associations and nonprofits are hopping on the Instagram train every day and adding it into their marketing campaigns. What a beautiful way to showcase a brand—snapping exclusive, behind-the-scenes photos or highlighting products or events in order to reach new audiences. Some of the most visual and creative Instagram images are posted by USA Today, Starbucks, National Geographic and the Philadelphia Zoo.

Three Adams County businesses currently using Instagram to their advantage by showing local scenery and events include:

If you enjoy Gettysburg area scenery and events, these are three accounts to watch!

Destination Gettysburg's Instagram Profile

Destination Gettysburg’s Instagram Profile

And to read more about the upward trend of visuals, see our previous article, The Visual Vocabulary of Social Media.