– Marketing & PR pieces produced by Karen Hendricks for a variety of clients –
PR campaigns for clients have netted media coverage by:
Sample Press Releases
Adams Economic Alliance Announces Sale of Gettysburg Station Site
NJ-Based Health Sciences Technology Consortium Expands to 20 Eastern Seaboard States
2019 Harrisburg Mural Festival Celebrates Themes of Diversity, Nature, Community
Content Creation / Social Media Strategy
Celebrate Gettysburg magazine: Instagram, Facebook and Twitter accounts
Adams Economic Alliance: Facebook, Twitter and LinkedIn company page accounts
Websites
Health Sciences Library Assocation of New Jersey (HSLANJ), a non profit organization dedicated to encouraging the professional development and advancement of librarianship and improving the quality of library services provided by health care organizations in New Jersey. Built on the WordPress program.
Content Creation / Brochure Development
Brochure for HSLANJ Group Licensing Initiative, which fit into a custom-designed folder containing information sheets, a business card and customized Post-It notes (Creative partner: Gina Dwyer, Idea Box Creative):
Blogging / Ghostwriting
Adams Economic Alliance, news/blog
Healthy Smiles, A Blog by Dr. Rita Tempel, DDS
“Latest News,” for Fleet Feet Mechanicsburg
Select Blog Articles for Frederick Health, Frederick, MD:
- Strokes: Fact or Fiction?
- Removing the Stigma: The Changing Culture of Mental Health
- Frederick Regional Health System to Sponsor 5K Walk to Break the Silence on Ovarian Cancer
- 6 Tips for a Healthy, Happy School Year
- 5 Tips to Reset Your Child’s Sleep Schedule
Select Blog Articles for LiveWell Frederick:
Advertorials
Gettysburg Cancer Center: A Community Oncology Center Impacting Cancer Research on a Local, Regional and National Level, Celebrate Gettysburg, Nov/Dec 2018
Faces of the Susquehanna Valley, Susquehanna Style, June 2016, June 2017, June 2018: A special advertising section highlighting the people, personalities and entrepreneurial spirit behind some of the Susquehanna Valley’s most successful businesses
Causes of the Susquehanna Valley, Susquehanna Style, December 2017: A special advertising section profiling nonprofit organizations paired with corporate donors.
Complete Nutrition: Helping Families Set Healthy Goals, Transforming Lives, Frederick Gorilla, Feb/March 2015
Enewsletters
Adams Economic Alliance:
- Quarterly Enews, Sept. 2018
- Quarterly Enews, June 2018
- eBlast: HACC Gettysburg to Offer Winemaking Certificate Program
- You’re Invited to a Taste of Adams County Tour!
Health Sciences Library Assocation of New Jersey (HSLANJ): Enewsletters for their Group Licensing Initiative, linking hospital libraries in 20 states from Maine to Florida:
Photography: Journalism Style (no photo manipulation)
(Click any photo to launch a slide show)
