Marketing/PR Portfolio

– Marketing & PR pieces produced by Karen Hendricks for a variety of clients –

PR campaigns for clients have netted media coverage by:

PR Spokesperson

For the nonprofit Sprocket Mural Works

Sample Press Releases

Alliance Announces $2.4 Million Expansion, $1.2 Million Low-Interest Loan at Precision Cut Industries

Adams Economic Alliance Announces Sale of Gettysburg Station Site

2021 Harrisburg Mural Festival Fundraising Launches on Giving Tuesday

2019 Harrisburg Mural Festival Celebrates Themes of Diversity, Nature, Community

NJ-Based Health Sciences Technology Consortium Expands to 20 Eastern Seaboard States

Adams Economic Alliance Facilitates Low-Interest Loan for Land of Little Horses Expansion

Content Creation / Social Media Strategy

Celebrate Gettysburg magazine: Instagram, Facebook and Twitter accounts

Adams Economic Alliance: Facebook, Twitter and LinkedIn company page accounts

Content Creation / Brochure Development

Brochure for HSLANJ Group Licensing Initiative, which fit into a custom-designed folder containing information sheets, a business card and customized Post-It notes (Creative partner: Gina Dwyer, Idea Box Creative):

Blogging / Ghostwriting 

Adams Economic Alliance, news/blog

Healthy Smiles, A Blog by Dr. Rita Tempel, DDS

“Latest News,” for Fleet Feet Mechanicsburg

Select Blog Articles for Frederick Health, Frederick, MD:

Select Blog Articles for LiveWell Frederick:

Advertorials

Gettysburg Cancer Center: A Community Oncology Center Impacting Cancer Research on a Local, Regional and National Level, Celebrate Gettysburg, Nov/Dec 2018

Faces of the Susquehanna Valley, Susquehanna Style, June 2016, June 2017, June 2018: A special advertising section highlighting the people, personalities and entrepreneurial spirit behind some of the Susquehanna Valley’s most successful businesses

Causes of the Susquehanna Valley, Susquehanna Style, December 2017: A special advertising section profiling nonprofit organizations paired with corporate donors.

Complete Nutrition: Helping Families Set Healthy Goals, Transforming Lives, Frederick Gorilla, Feb/March 2015

Enewsletters

Adams Economic Alliance:

Health Sciences Library Assocation of New Jersey (HSLANJ): Enewsletters for their Group Licensing Initiative, linking hospital libraries in 20 states from Maine to Florida:

Photography: Journalism Style (no photo manipulation)

(Click any photo to launch a slide show)

Scott Hancock, Chair, Gettysburg College History Department, photographed for Celebrate Gettysburg magazine, Nov/Dec 2020
Gettysburg National Military Park, photographed for Celebrate Gettysburg magazine, Nov/Dec 2020
Looking toward South Mountain from the Gettysburg National Military Park, photographed for Celebrate Gettysburg magazine, Nov/Dec 2020
Mural by Color Carlisle, published in Susquehanna Style magazine with accompanying feature article
Adams County farm photographed to accompany Adams Alliance press release
Gettysburg Station site photographed to accompany Adams Alliance press release
Appalachian Trail Hikers Kim and Dan Shaffer, published with accompanying news feature, the Gettysburg Times
Head Shot, Robin Fitzpatrick, President, Adams Economic Alliance
Head Shot, Kaycee Kemper, Vice President, Adams Economic Alliance
Brittle Bark, Main Street, Mechanicsburg, PA – shot for Susquehanna Style magazine
Diane Krulac, owner, Cocoa Creek Chocolates / Brittle Bark, Mechanicsburg PA – shot for Susquehanna Style magazine
SAY Plastics, McSherrystown, photographed to accompany Adams Economic Alliance press release
SAY Plastics, process of creating replacement transportation parts for Chicago’s Metra, photographed for Adams Economic Alliance press release
SAY Plastics, process of creating replacement transportation parts for Chicago’s Metra, photographed for Adams Economic Alliance press release
Airy Hill Farm B&B, shot for Susquehanna Style magazine
Straight from the vine…
Rededication of the Historic Gettysburg Railroad Station, Nov. 2006, shot for the Borough of Gettysburg
Jim Getty portraying Abraham Lincoln, Rededication of the Historic Gettysburg Railroad Station, Nov. 2006, shot for the Borough of Gettysburg