Marketing/PR Portfolio

– Marketing & PR pieces produced by Karen Hendricks for a variety of clients –

PR campaigns for clients have netted media coverage by:

Sample Press Releases

Alliance Announces $2.4 Million Expansion, $1.2 Million Low-Interest Loan at Precision Cut Industries

Adams Economic Alliance Announces Sale of Gettysburg Station Site

NJ-Based Health Sciences Technology Consortium Expands to 20 Eastern Seaboard States

2019 Harrisburg Mural Festival Celebrates Themes of Diversity, Nature, Community

Adams Economic Alliance Facilitates Low-Interest Loan for Land of Little Horses Expansion

Content Creation / Social Media Strategy

Celebrate Gettysburg magazine: Instagram, Facebook and Twitter accounts

Adams Economic Alliance: Facebook, Twitter and LinkedIn company page accounts

Content Creation / Brochure Development

Brochure for HSLANJ Group Licensing Initiative, which fit into a custom-designed folder containing information sheets, a business card and customized Post-It notes (Creative partner: Gina Dwyer, Idea Box Creative):

Blogging / Ghostwriting 

Adams Economic Alliance, news/blog

Healthy Smiles, A Blog by Dr. Rita Tempel, DDS

“Latest News,” for Fleet Feet Mechanicsburg

Select Blog Articles for Frederick Health, Frederick, MD:

Select Blog Articles for LiveWell Frederick:

Advertorials

Gettysburg Cancer Center: A Community Oncology Center Impacting Cancer Research on a Local, Regional and National Level, Celebrate Gettysburg, Nov/Dec 2018

Faces of the Susquehanna Valley, Susquehanna Style, June 2016, June 2017, June 2018: A special advertising section highlighting the people, personalities and entrepreneurial spirit behind some of the Susquehanna Valley’s most successful businesses

Causes of the Susquehanna Valley, Susquehanna Style, December 2017: A special advertising section profiling nonprofit organizations paired with corporate donors.

Complete Nutrition: Helping Families Set Healthy Goals, Transforming Lives, Frederick Gorilla, Feb/March 2015

Enewsletters

Adams Economic Alliance:

Health Sciences Library Assocation of New Jersey (HSLANJ): Enewsletters for their Group Licensing Initiative, linking hospital libraries in 20 states from Maine to Florida:

Photography: Journalism Style (no photo manipulation)

(Click any photo to launch a slide show)