Banking on Beer

If Dauphin County were a city, it would be in the top 30, nationwide, for breweries per capita.

Based on population, and with more breweries set to open, it would take the next round of national beer statistics by storm. Nearby, Lancaster is already in the top 25.

Jason Meckes did his homework when he helped design Visit Hershey & Harrisburg’s (VHH) new Brew Barons Beer Trail, which launched in mid-July.

“Beer tourism is a proven model, so we took the logical first step,” said Meckes, whose title is “experience development director.” “Some beer trails are part of a marketing department’s afterthought, but this wasn’t without research and development.”

Meckes was hired last September specifically to create marketable Dauphin County experiences designed to attract residents and visitors alike.

Continue reading “Banking on Beer: New Brew Barons Beer Trail taps into tourist trend,” TheBurg, September 2020

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