Straight from the vine…

One of the biggest buzz words right now is “authentic.”

According to Merriam-Webster, “authentic” is defined as “real or genuine; not copied or false; true and accurate.”

Chances are, whatever your field of work, the concept of authenticity has touched or reshaped your work because it’s being driven by consumer demand. (To delve deeper, check out communications agency Cohn & Wolfe’s recent study examining the relationships between consumers and authentic brands.)

I think one of the most significant markets where authenticity counts is the food industry. Studies show that more consumers care about where and how their foods are grown and made, whether they are organic, pasture-raised, cage-free, and local. (Click here for a recent Forbes’ article detailing 2017 food trends, with “Sustainability” as #5.)

So, being a foodie myself, and spending a good deal of time writing about food, I want to shine a spotlight on a friend who is doing an amazing job creating fun, authentic food tours and experiences. Continue reading →