Introducing TheBurg

Harrisburg, PA

By Karen Hendricks

Central Pennsylvania is one of the most unique media markets in the country. That’s because unlike most markets geographically focused on one city, the Central PA media market combines four cities clustered together, along with additional medium-sized outlying towns. Often called “Hilly,” for its acroynm of HLLY, the area encompasses the capital city of Harrisburg, along with Lancaster, Lebanon and York.

Each city has its own unique personality, yet together the cities of HLLY form the heart of central PA–a region where urban landscapes give way to rolling farmland, where technology and tourism merge with manufacturing and agriculture to form the top industries.

My career, geographically speaking, has come full circle. I began my work in the HLLY market by living and working in Harrisburg in 1993; a recent move back to the Harrisburg area after 22 years in the York/Adams region feels like a homecoming of sorts.

So I consider it an exciting honor to begin writing for a Harrisburg-based publication that I’ve admired for its quality of writing and journalistic integrity for a long tme, TheBurg.

I hope you enjoy reading my first two pieces for TheBurg, with links below:

Born to Run: Fred Joslyn takes his love of running around the midstate, across the world (TheBurg, August 2017)

Hoppy Trail: Best of the West Shore featured in the Cumberland Valley Beer Trail (TheBurg, July 2017)

Al’s of Hampden in Enola

 

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Brewing Big Business

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By Karen Hendricks

If you’re a small business owner like me, you’re in the majority. What?

That’s right, the nation’s 28 million small businesses account for 54% of all sales in the U.S. And, small businesses provide 55% of all American jobs, according to the US Small Business Administration.

It’s a great time to celebrate the collective power and the sheer vitality small businesses bring to our marketplaces, through Small Business Saturday, this Saturday, November 28, 2015. Small Business Saturday, and its growing support, has a correlation to a freelance magazine article I recently wrote:

Here in Pennsylvania, there’s a movement of small, fiercely-independent businesses that collectively are brewing big business–the craft beer industry. Continue reading