Make a List!

By Karen Hendricks

Want to write a catchy blog post? An article with high readership? A press release that gets picked up? Write it in list format!

That’s right–write it in list format and be sure to include a number in the headline. It’s one of the most successful formats today because the number helps to grab our attention. Who doesn’t have time to take in 5 tips, 10 strategies, 7 ideas?

It’s important that the “tips” be written in a succinct style for easy readability, with the information sumarized in a handful of sentences. It’s the perfect style of writing for today’s quick-paced lifestyle and our short attention spans.

This marketing concept has carried over into a lot of my freelance writing lately! See which headlines grab your attention:

40 Smart Resources for Adult Classes: Learn how you can further your education into adulthood, Susquehanna Style, August 2018

Adams County’s Top 10 Wedding Trends for 2018, Celebrate Gettysburg, May/June 2018

Dine Around the World in 35 Local RestaurantsSusquehanna Style, May 2018, Susquehanna Style, April 2018

25 Hot Spots to Dine Out(doors)Susquehanna Style, April 2018

20 Ways to Go Wild in Central PA: Discover adventure at any age in local nature centers, wildlife sanctuaries and more, Susquehanna Style, April 2018

Happy reading–and list-making!

If you need help with your business’ writing–starting a blog or maintaining it, writing and sending compelling eNewsletters, or skillfully writing and planning social media campaigns, we are here to help!

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Gettysburg’s Growing Culinary Scene

New: Ribeye breakfast sliders marry breakfast and lunch on mini croissants at Christine’s Cafe, Gettysburg

“The most famous small town in America” is gaining a reputation as one of Pennsylvania’s new culinary hot spots. Gettysburg not only boasts a thriving downtown restaurant district, but an abundance of outlying, rural restaurants dotting the surrounding agricultural landscape.

Gettysburg’s growing reputation as a mecca for foodies is thanks in great part to the talented chefs locating to the area. I had the pleasure of interviewing two of the newest chefs in town, for two magazine articles, both published this month (October 2017).

Bon appetit!

At the Crossroads of American Fusion: Christine’s Café in GettysburgSusquehanna Style, October 2017 – with photography by Jen Foster, The Premise Studio

 

The Parrot: A Colorful History & Bright Future, Celebrate Gettysburg, Cover Story, Sept/Oct 2017 – with photography by Casey Martin, Casey Martin Photography

Continue reading

Carlisle: All-American Spirit and History

Colonial-style China, featured at 1794 The Whiskey Rebellion, Carlisle

Colonial-style China, featured at 1794 The Whiskey Rebellion, Carlisle

By Karen Hendricks

As we celebrate Presidents Day, here’s a piece of Pennsylvania-themed presidential trivia:

Only one president has ever acted as commander-in-chief of troops in the field. Which president? What was the situation?

Answer: President George Washington acted as commander-in-chief of troops while staying in Carlisle, Pennsylvania for a week in 1794 when he organized federal suppression of the Whiskey Rebellion in western Pennsylvania. That’s because Carlisle was Washington’s choice for the location of our first arsenal and school for the U.S. Army.

These fascinating facts relate to two stories I recently covered for two regional magazines. Both stories are based in Carlisle, a quaint, charming historical town that also features a fun, hip vibe.  In 2015, Carlisle was named one of America’s Top 100 Best Small Towns in 2015 by Livability.com (Carlisle came in at #16). Continue reading

Introducing the Ice Man

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Ernie DiMartino

By Karen Hendricks

Despite the cold temperatures, a handful of outdoor winter festivals thrive, mainly due to the warm, welcoming central Pennsylvania communities in which they’re hosted. Organizers say warm community hospitality is the key to shaking off the winter blues during Chambersburg’s IceFest, January 26-29, or the Lititz Fire & Ice Festival, February 17-20. Both celebrations feature fantastic ice sculptures lining downtown districts, free or low-cost admission and a festive spirit woven throughout community-wide events.

Click here to read my latest story for Susquehanna Style magazine, Frozen Fever: Ice Festivals Bring Warmth to Winter in Central PA (January 2017). Continue reading

Embracing “Nerd” Status

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By Karen Hendricks

The term “nerd” is thought to have evolved from the 1950  Dr. Seuss book, “If I Ran the Zoo.” Today, “Merriam-Webster” defines “nerd” as “an unstylish, socially inept person; one who is slavishly devoted to intellectual or academic pursuits.”

However, a group of eight Gettysburg teenagers are not only embracing their nerd status, but also promoting it via a successful downtown shop, Nerd Herd Gifts & Games.

Click here for my latest freelance writing piece, “The Nerd Herd: Downtown Gettysburg Shop Takes Fun & Games to a New Level,” published in the Sept/Oct issue of Celebrate Gettysburg magazine. And go behind-the-scenes with photos I snapped during the writing of the story, below. What a great group of kids–check out their unique shop the next time you’re in downtown Gettysburg, PA! Continue reading

Formula for Success? Treating People Like Family

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

Photo Credit: Donovan Roberts Witmer for Susquehanna Style

By Karen Hendricks

Vision, talent, creativity, perseverance, and passion are five traits I believe every business owner possesses. But there’s one more common thread woven into every business’ story of success–the belief that people should be treated like family. Whether those people are employees, colleagues, clients, or customers, time and time again, I heard this message from business leaders across Central PA. I believe it’s the most important factor contributing to their success.

I recently had the great pleasure of interviewing 21 business leaders throughout the region for Susquehanna Style magazine’s “Faces of the Susquehanna Valley,” appearing in the current May 2016 issue. Their inspirational stories fill 25 pages of the magazine, and it was my joy to attempt to capture each business’ unique spirit, ingenuity, love of people, and story of success: Continue reading

Footnotes from Fidler & Co

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Photography by Donovan Roberts Witmer

Go behind-the-scenes with me, to one of Central PA’s most talked-about restaurants, Fidler & Co. Craft Kitchen. Located off the beaten path in Biglerville, Adams County, it’s the perfect destination for a day trip combined with a visit to nearby apple orchards, farm markets, or the Gettysburg Battlefield. Continue reading